CREATIVE WORKS
From personal training brands and small businesses to custom merchandise and passion projects, I've had the opportunity to turn other people's ideas into something tangible.
These projects have challenged me to adapt to different creative styles, understand individual needs, and balance visual appeal with practical execution. Whether developing a brand identity, illustrating custom artwork, or designing merchandise, I enjoy finding creative solutions that feel personal to the people they're made for.
KAYLEE HINTZ-HORAN - PERSONAL TRAINING BRANDING & STICKERS
While working at the Armbrust YMCA, I collaborated with personal trainer Kaylee Hintz-Horan to develop a custom visual identity for her training business, including a logo and a collection of illustrated stickers for her clients.
Kaylee wanted artwork that reflected her personality and interests, drawing inspiration from vintage pin-up illustrations, tattoos, skulls, and strength-training equipment. She also preferred a softer color palette of pastel blues, cool grays, and muted reds.
Using these influences, I created four original illustrations that combined retro-inspired artwork with fitness imagery. The designs incorporated elements such as flexing poses, stylized skulls, and kettlebells to create a cohesive collection that felt both playful and empowering.
The finished designs gave Kaylee personalized branding she could share with clients while reflecting her individuality as a trainer.
ROBERT GILBERT - PERSONAL TRAINING BRANDING
Following my work with Kaylee Hintz-Horan, fellow Armbrust YMCA personal trainer Robert Gilbert approached me to develop a custom brand identity for his training business.
Robert wanted a bold, masculine design that reflected his Irish heritage and emphasized strength, resilience, and discipline. Drawing inspiration from traditional Celtic imagery, I illustrated a personalized logo incorporating his likeness, barbells, and a Celtic triquetra symbol.
I applied the finished design across business cards and T-shirts, creating a cohesive visual identity that Robert could use to promote his services and connect with clients.
This project challenged me to translate a client's personal background and values into recognizable branding while adapting the artwork for both print materials and apparel.
AMBER CORNIST - PERSONAL TRAINING STICKERS
While working at the Armbrust YMCA, I collaborated with personal trainer Amber Cornist to create a custom illustrated sticker that reflected her personality and approach to fitness.
Amber wanted to incorporate her existing barbell tattoo alongside the phrase “Strong Inside, Strong Outside,” emphasizing the importance of both physical and mental strength.
Using these elements as inspiration, I developed a personalized design that combined meaningful symbolism with her identity as a fitness professional. The finished artwork gave Amber a distinctive way to express her training philosophy and connect with her clients.
TR-UCE BOURON WHISKEY - PACKAGING & LABEL DESIGN BOTTLE
A family friend approached me to design a custom label for TR-UCE Bourbon Whiskey, a small-batch novelty product inspired by historical themes of reconciliation and American heritage.
The creative direction centered on the historical “Peace and Friendship” coin, which served as the foundation for the label's visual identity. Drawing inspiration from 19th-century Americana, I incorporated vintage-style typography, a two-tone patriotic color palette, and illustrations depicting Union and Confederate soldiers shaking hands.
I developed a bold, symmetrical composition intended to capture the look of historical whiskey labels while creating a distinctive presence on the bottle.
The final design was applied to the product packaging and used in promotional materials. This project brought together historical research, illustration, typography, and brand storytelling to translate a client's concept into a finished physical product.
SIMPLY MIDWEST METALS - BRANDING DESIGN
When my sister and her roommates launched Simply Midwest Metals, an online shop specializing in metal accessories, they approached me to develop a visual identity for their new business.
The four founders wanted a clean, minimalist design that reflected their shared Midwestern roots. With two originally from Nebraska and two from Missouri, I used their home states as the inspiration for a logo that represented all four women while maintaining a simple, recognizable aesthetic.
The result was a personalized brand identity that connected the business to the people behind it, demonstrating how thoughtful design can communicate a story without unnecessary complexity.
2019-2020 MILLARD WEST MEN’S SWIMMING CUSTOM DRAG SUIT
For the 2019–2020 swim season, my brother approached me to design a custom men's drag suit for the Millard West swim team.
The goal was to create something playful, bold, and memorable that reflected the team's personality while maintaining its established visual identity.
I developed a dynamic design featuring jagged graphics, the school's mascot and logo, and its signature green, white, and black color palette. The result was a distinctive piece of team apparel that balanced school spirit with a fun, unconventional aesthetic.
FOREVER LOLO BAGS - BRANDING & PHOTOGRAPHY
When my mom launched her Etsy shop, Forever Lolo Bags, she asked me to develop a visual identity that reflected her personality and handmade products.
Drawing inspiration from her love of birds, sewing, pastel colors, and playful lowercase lettering, I created a cheerful, approachable logo that brought these elements together into a cohesive design.
As the shop developed, I expanded the branding to include coordinating business cards and product photography for her Etsy listings, helping establish a consistent visual presentation across both physical and digital touchpoints.
This project allowed me to combine illustration, brand development, and e-commerce presentation to support a small creative business.
2019 TRUMAN STATE MEN’S SWIMMING - SENIOR YEAR T-SHIRT
For my senior season at Truman State University, my swim coach gave me complete creative freedom to design a commemorative T-shirt for the men's swimming team.
I chose a retro-inspired direction, combining vintage typography, the university's mascot, and our team colors to create a design that felt both nostalgic and spirited.
The finished artwork celebrated our team's identity and marked the final season of my collegiate swimming career. This project was especially meaningful because it allowed me to combine my passion for design with an experience that had been such an important part of my college years.
2019 ALCOYLMPIC GAMES EVENT T-SHIRT
For the 2019 Alcolympic Games, an annual social competition organized by several campus sports teams, I was responsible for designing the official event T-shirts.
Drawing inspiration from the Olympics, I developed a playful, sports-inspired graphic featuring a medal-style beer emblem and custom rings incorporating kegs and bats. The design was adapted across four team colors—blue, red, gold, and black—with personalized team names such as “Keystonia” and “United Keg Stands of America.”
Beyond the creative work, I sourced a production vendor capable of manufacturing the shirts for under $12 per unit, balancing design quality with affordability for a large group order.
This project combined graphic design, custom merchandise development, and vendor sourcing, giving me hands-on experience bringing a creative concept from initial design through physical production..
LET'S CREATE SOMETHING GREAT.
I'm always interested in connecting with people who share a passion for product innovation, consumer trends, and creative problem-solving.
Whether it's exploring new opportunities, exchanging ideas, or collaborating on something exciting, I'd love to connect.
CALEB KRUSE © 2026